Womens Running Collection

Focusing on a new direction for Spring Summer for 2019 in women’s Running. Working through dye techniques to give a soft, yet fresh approach to dyeing techniques and materialization. Also focusing on new materials and executions for the full collection with a soft hand feel, the best in stretch/recovery and protection in the industry.

 

Behind The Scenes

This concept started with an insight in to female city runners who are hardcore runners clocking miles towards marathons. Focusing on ideas for compression pieces for running in the city for those long miles. I worked with patterning compression zones, alongside creating a visual graphic element that makes you feel locked in. I also worked through seamless knitted tees , high stretch woven vests and jackets that give all the storage and comfort for the long runs on Sundays.

 
 

Credits

Video

Adidas AG - Youtube via Born2Invest

Illustrations - Jennifer Hockenhull

Campaign Imagery - Adidas AG

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