Parley X Adidas
From Threat To Thread. This project was the first for Adidas Apparel focusing on a collaboration with the brand Parley and removing plastic bottles from the ocean. The collaboration meant creating a single yarn from used plastic bottles to create an apparel collection to share the need to support the threat to our oceans. This collection saves not only our oceans from the toxic plastic waste, but also creates high performance pieces that are visibly breathable and wicking. I worked on circular knit styles and focusing on the graphic direction and visual structures through out this collection.
Behind The Scenes
100% Recycled bottles made in to yarns that create visual interest.
Through circular knit, we could create a visual graphic read within functional and shaped structures to tell a compelling story.
Creating zoned and dynamic meshes to mimic some of the nets used to create the 100% recycled yarn.
Focusing on aramis and clima studies to define and map zoned areas for ventilation and wicking.
Yarns made from plastic waste was my greatest focus for this concept. I wanted to ensure I could create visual tactility in cut and sewn garments as well as circular knit pieces.
Illustrations of the final concept using 100% recycled bottles for this collection.
Credits
Initial imagery
Copyright to Adidas AG
Ocean imagery - copyright ZAK NOYLE
Yarn and Runners imagery - Jennifer Hockenhull
Behind the Scenes imagery
Yarn imagery - mirellabruno.tumblr.com
Graphics - Fabiana Kuhn
Material imagery - Jennifer Hockenhull
Zoning imagery - https://www.tennisexpress.com/info/adidas-apparel-technologies. Copyright Adidas AG
Illustrations - Jennifer Hockenhull
All content copyright to Parley and Adidas AG