Running Knitwear
This collection was focused around innovative techniques in knitwear and the need for movement through running. I explored several techniques before focusing on Circular knit for base layer styles and Flat knit for outer layers with upgraded techniques with mixed media materials. This was the first in the industry, focusing on construction of the knit and layering techniques to make the most breathable, yet protective layers for your run.
Behind The Scenes
Building this concept for Fall Winter 19 was focused around outdoor running from the end of summer through Winter. Creating styles that can be layered and combined to give you the ultimate run.
Focusing on new knitwear definitions and combining membranes over knit styles for the most comfortable, breathable yet protective layers possible.
While in Paris, we met with runners who were about to run the Paris Marathon. We brought several collections and workshopped with them on their needs in apparel.
Finding references in knitwear styles that use different dye techniques such as tie-dye to create new visual directions.
Creating a new identity with Primeknit in Apparel. Using branding and knit construction to build a new language to this concepts.
Working through the process to use structures and dye techniques in our samples.
Showcasing some of the styles that evolve the collection as layering pieces.
This was a fun project sharing all the ways I have created designs in knitwear. Showcasing ideas in terms of the structures, construction and performance through different forms of knitwear technologies and through apparel and footwear techniques. This video was purely to share ideas for creativity and evolve ideas further in the future.
Credits
Video
Adidas AG - Youtube via Jom Kita Lari
Campaign Imagery - Adidas AG
Behind the Scenes
Initial image - copyright to ROBERT WUNSCH
Illustrations and additional imagery - Jennifer Hockenhull
Video - Jennifer Hockenhull
All content copyrights to Adidas AG